Copywriting

Anyone who can write English can write the text for their own site, right? Wrong!

There's a world of difference between the prose we use day-to-day and that which is needed to promote a business. It requires clear ideas and concise text - ambiguity is the enemy! Often a phrase will need to be re-written many times before it conveys the right message with the intended tone.

Web pages also require a strong call-to-action - after all, the aim is always to make a sale. In addition, sloppy English or spelling errors will drive visitors away from you and into the clutches of your competitors.

Using a content-control system, site owners are able to update their sites as often as necessary - useful to make sure it's up-to-date. However, some pages tend to remain relatively static and it is important that these are worded correctly. We can help sculpt the words to give your message maximum impact.

Copywriting is an additional service that can be added to any of our sites.

Photography

Great photos are essential to a great website. Not only do they help illustrate the product on offer, but they can also be used to set the feel of a site - helping you to make more sales.

Viewers absorb information from pictures much more quickly than from big blocks of text, so the more the merrier.

You'd never believe how much work a photo-shoot is until you've done a few - but those shots are crucial to your business. We've got years of experience capturing shots of everything from superyachts to live music, and can help get the material you need for your site too.

Photography is based on a per-day charge. The rights to any photos taken reside with the client - so you can use the images in your brochure or on your business cards as well as online.